• A unique initiative of integrating WhatsApp chat application via customized packages with the promise of Unlimited use
• Unlimited use coupled with affordable packs across wallet sizes with bi-monthly and monthly packs for prepay GSM customers
Tata Docomo, India’s fastest growing telecom service provider and industry leader in offering innovative and relevant VAS services, today announced the launch of yet another revolutionary offering - dedicated WhatsApp data packs for its GSM prepay customers. These data packs will enable Tata Docomo prepay GSM customers to enjoy the hugely popular WhatsApp with specially customized value for money Data plans and with unlimited use.
Tata Docomo conducted an independent research to get a pulse of what are the customer data usage needs and trends. And what came out as a strikingly revelation was, that Tata Docomo prepay users need customized data offerings and pay only for the apps and chat applications that is consumed. As recent as last week Tata Docomo also launched Social Networking Combo packs. Both these initiatives were the direct outcome of research findings that indicated that prepay customers are very price sensitive and therefore they would like to pay for what they use.
Mr Rishimohan Malhotra, Head VAS Marketing, Tata Docomo said, “Tata Docomo is the industry leader in offering innovative suite of VAS led products and services that are relevant to our customers. Standing tall on the fundamental tenet of simplifying consumer’s life, dedicated WhatsApp data packs serves up a hassle-free experience for our consumers with aclear focus on enriching the data experience. The launch of the WhatsApp Unlimited packs is in continuation of our aim to enable people to use data and stay connected. The WhatsApp offering is compelling, user friendly and along with our recently launched Social N/wrking Combo packs, is a reaffirmation of our commitment to transform the way customers connect, share, express & altogether Open Up! The association with WhatsApp enables a richer experience to customers and is another step towards fresh thinking.”
“Our mission is to allow people to communicate with their friends and loved ones around the globe” said Brian Acton, Co-Founder of WhatsApp, Inc. We are delighted to partner with Tata Docomo to provide a great offering to our mutual users in India. This partnership allows us to tap into TATA's market presence in India and continue WhatsApp’s significant growth as the global leader in the mobile communication space”
Customers simply have to dial *123# from their Tata Docomo mobile to subscribe to these packs.
The WhatsApp packs offer FREE Unlimited use with a Bi – Monthly pack priced at Rs. 15 valid for 15 days and a Monthly Pack priced at Rs. 30 valid for 30 days.
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