ŠKODA transforms Rapid metro with complete train wrap

  Innovates with the outdoor medium by branding entire train on the Gurgaon Rapid Metro
  A result of innovative marketing and clutter breaking outdoor innovation
  Will look to increase brand awareness for the Rapid
ŠKODA India ties up with the Gurgaon Rapid Metro with an innovative marketing initiative. For the first time, the entire train on the Gurgaon Metro line will be branded with the Rapid model line from ŠKODA Auto India. The collaboration was a natural fit as the Gurgoan metro line also bears the ‘Rapid’ name which coincides with the product ‘Rapid’ from ŠKODA Auto India. It also happens to be the first time the entire metro line is branded by a single product. The metro moves around the Corporate Hubs like DLF cyber city and Unitech corporate parks which is a catchment zone for ŠKODA’s target audience.

Commenting on this innovative approach, Mr. Kamal Basu – Marketing Director, ŠKODA Auto India said, “The association was based on our brand philosophy of being SIMPLY CLEVER, It was an opportunity for ŠKODA to take up this property as the metro was named after one of our carline ‘Rapid’. Gurgaon being one of the important market for us this association helps in increasing brand awareness as we reach out to 6 to 7 lacs of our audience every day. Apart from this, the Rapid Metro branding is also visible from Delhi - Jaipur highway which has a daily traffic of approx. 1 lac vehicles”

This a 3 month collaboration and ŠKODA will look to extend it depending on the response from this initiative. The Rapid is ŠKODA’s entry level sedan, by the brand. Since its launch in late 2011, ŠKODA has sold over 35,000 Rapids, making it one of the most successful cars for the brand. The Rapid is available at all ŠKODA showrooms across India and in Gurgaon it starts at Rs 7.16 Lakhs (ex-showroom Gurgaon).
 
ŠKODA AUTO India:
  Has been operating in India since November 2001 as a subsidiary of ŠKODA Auto a. s. Czech Republic which is one of the oldest car companies in the world and headquartered in Mladá Boleslav
  ŠKODA Auto India has 6 models on sale in India – ŠKODA Superb, ŠKODA Octavia, ŠKODA Laura, ŠKODA Fabia, ŠKODA Yeti and the ŠKODA Rapid
  ŠKODA Auto India has a network of 98 sales and 91 service outlets across the country and has sold over 1,85,000 units since November 2001
  It has set up a state-of-the-art manufacturing facility in Shendra near Aurangabad, Maharashtra.
  For more information please visit www.škoda-auto.co.in ;www.škodaoctavia.co.in
  ŠKODA FB Page - https://www.facebook.com/škodaIndia
  ŠKODA Twitter Handle - https://twitter.com/škodaindia