As the master gets ready to play for our country one last time, adidas gears up to celebrate his legacy-

#SRTforever. A partnership of over 16 years, and adidas has cheered every stroke and cherished every landmark, like billions of his fans around the world. Today, the most exciting sports brand is ready to go all in for Sachin and immortalize the icon.

Tushar Goculdas, Brand Director, adidas India said, “We have shared a fantastic partnership with the greatest cricketer the world has ever seen. Now, while he bids farewell to the game he loves the most, adidas will go on to celebrate the living legend through our campaign, #SRTforever. Over the last few days we have worked very closely with Sachin to create special memorabilia that represents his passion for the country. In addition to the giving fans the opportunity to own a piece of history, we will further amplify the campaign by engaging with fans at retail and on our digital platforms.

We have seen Sachin raise his bat a 100 times, an image that instills a sense of immense pride and a moment when the entire nation feels victorious. This emotion has been captured in a specially designed “#SRTforever” tee shirt, which only marks the beginning of a celebration that will be taken to the Wankhede Stadium, through the streets of Mumbai and shared through memorable messages from team adidas.”

The #SRTforever tee-shirt, priced at Rs. 1,299 is available at adidas Sports Performance stores.

­­­­­­­­­­­­­­­­­­­­­­­­­­­­­For more information, please contact:

Bhagyashri Bandekar | Bertha Rodrigues

Keywords

#SRTforever,  master, adidas, Sachin, Tushar Goculdas, Wankhede Stadium, Rs. 1,299,  adidas Sports Performance stores.