Leading swimwear brand invites people to get fit and trim for
the Christmas Season
As the country gets ready for year-end celebrations,
International swimwear brand, Speedo is inviting people to get
'#FitforChristmas' with the launch of a new initiative which promotes swimming
as a highly effective way to exercise and get fit faster, when compared to
other activities like going to the gym, running, or playing sport. A first for
the Indian market, as the only swim-for-fitness campaign run by an
international swimwear brand, '#FitforChristmas' comprises of a month-long
swimming challenge, for enthusiasts across NCR, Mumbai, Pune, Hyderabad,
Chennai and Bangalore.
A 30-day course, it has been designed by fitness experts based
on internationally approved techniques and fitness regimes followed by
professionals themselves. This challenge will enable swimming enthusiasts to
train the way that Michael Phelps and other legends of the pool do.
During the month, the enthusiasts will measure their progress on a daily
basis in terms of weight, time and endurance by striving to achieve the stipulated
benchmarks set by Speedo India of the said categories.
The four-week 'Get fit for Christmas' Challenge will kick off on November the
25th and
culminate on the 24th of
December. The challenge will see enthusiasts from NCR,
Mumbai, Chennai, Hyderabad, Pune and Bengaluru weigh themselves in at Speedo
outlets across the 6 locations, nationwide or simply send in the relevant
information to the Speedo India Facebook page, before they begin their
"Swim towards fitness". Following the simple sign-up procedure, the
swimming enthusiasts shall get continuous swim-fit tips from the 'Speedo India'
page on Facebook and on @SpeedoIndia on Twitter for all competition related
updates. Enthusiasts will post their daily progress through Facebook messages
on the Speedo India Page and will be judged on the basis of 3 key criteria-
Weight loss, Endurance and Time. Weight loss will be judged on the number of
Kilos/Grams/Inches lost over the duration of the Challenge; Endurance will be
judged on the number of laps a swimmer can swim in a specified time limit;
Lastly, Time will be judged on the time taken to complete each lap. Exercises
and swimming techniques have been designed for each of these key parameters, by
an expert panel of swimmers and fitness professionals, designed to give
swimmers the most out of their session in the pool. In the process, Speedo will
be giving all the enthusiasts key insights into some of swimming's best kept
secrets. The challenge isn't only restricted to the most hardened swimmers, but
also those who have always wanted to take to a pool but never had the necessary
knowledge to complete the push. The benchmark for each of these criterion will
be mentioned at the beginning of each week, followed by daily posts on
exercises and challenges for the ensuing week online on the Facebook page. At
the end of each week two swimmers, from each city, who are closest to
achieving the said targets stand a chance to be featured on Speedo
India's Hall of Fame, on the Facebook Page, Twitter Handle and at stores
across all locations.
The finalists of the "#FitforChristmas" will undergo a
simple fitness test and 3 people would be adjudged "Speedo Swimstars"
and will stand the chance to win Speedo goodies.
Continuing on this new initiative, Dominic Vijay, Marketing Head
for Speedo India said "We at Speedo look at building and transforming the
swim culture in India by inspiring people to swim. This movement is an
extension of our efforts. By inspiring people to get '#FitforChristmas' with
the aid of internationally designed swim programs, we are confident that this
initiative will bring about a positive change in the outlook towards swimming
and people will put Swimming on their list of resolutions."
Unlike most other activities, swimming virtually eliminates
impact on joints and muscle strain to significantly reduce the chance of
injury. As well as helping to improve stamina and muscle tone, swimming is also
a great cardiovascular activity and the best choice for an all-over body
workout and vastly improved fitness.
Expanding on the initiative, Speedo India Brand Ambassador Nisha
Millet stated "A swim-for-fitness campaign such as this is great not only
for achieving fitness through the core principles extended by Speedo but more
importantly for the Indian swimming community as a whole. Through this campaign
Speedo aims to expose even the amateur swimmers access to world class tips on
technique improvement and core strength improvement that they wouldn't normally
have access to".
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