Beyond Boundaries pushes the boundaries of 5D/XD cinema with Franchise India

Franchise India initiates to transform XD cinema into a national brand

Beyond Boundaries, the premier 5D/XD Cinema chain allies with Franchise India, Asia’s leading franchise and retail solution provider for further penetration and expansion across India.  The company is owned by Mr. Rave Shankar. Besides theatres in posh locales like Express Avenue mall in Chennai and Brookfields Mall in Coimbatore, and the company also owns “I Play” a unique entertainment concept with XD Cinema, Snow Play and Ice Café at Phoneix Market City, Chennai. The company is also launching “The Magic House” a concept first time in India in Phoenix Market City, Chennai.

Beyond Boundaries envisions transmuting itself into a national brand through the franchise route. Targeting both the Metro and Tier I, the company plans to have their theatres in prominent malls across India. Besides, their target audiences are people from all age groups with children and teenagers being their key focus. The company has adopted the Projected Performance Strategy along with Opportunistic Strategy to open halls through unit franchisees across India. The state of the art 5D/XD cinema technology and the first-rate set up giving a world class experience differentiates Beyond Boundaries in its space.

Mr. Ravi Shankar, Founder Director, Beyond Boundaries commented, “The 5D/XD cinema industry is still at a nascent stage and has a lot of growth potential in India. There are few players in the market creating competition; however none of them has PAN India presence. With three theatres running successfully already in South India, We at Beyond Boundaries are ready to offer our audiences a world class 5D/XD movie experience in other regions in India and look forward to our association with Franchise India to realise this goal.” Beyond Boundaries is also in the final plans to create new concepts like “Illusion”, “Live Sketch Book”, “Dome Theater” etc

Ms. Sonya Chowdhry, Director, Franchise India Brands, “We are proud to be associated with Beyond Boundaries and our plan for the next 3-4 years is already in place. In a total of 3-4 years of operations, we aim to roll out around 30 franchise outlets in major metros as well as in Tier I cities on an all-India level.”

The company during the first one year, plans to open 8 franchise cinemas in the metro cities of Delhi/NCR, Bangalore, Chennai, Hyderabad and Mumbai. The second year will focus on the tier-I cities. Only 10% growth is expected be through equity investments.