Partners with Intel, HUL & Axis
Bank to create awareness about the benefits of Internet for women and empower
them through digital literacy initiative
With over 200 million Internet users in the country and
growing, India is on its way to become the second largest Internet market in
the world overtaking US. But only one third of India’s online users are women.
Internet can play a very important role in empowering women in India and help
them to transform their lives.
Research and studies conducted by various organisations
prove that Internet can help Indian women overcome many challenges. It can help
women achieve self esteem, express their views freely, open up new
opportunities and help them to gain education. On the macro level, these
benefits can translate into lowering maternal and infant mortality rates,
uplift in GDP of the country and improve their standard of living and status in
the society.
The initiative will focus on creating awareness about the
benefits of Internet for women, educate women to use the Internet to improve
their lives and work with partners to enable easy Internet access points for
women in the country. In the first stage of the initiative, Google will launch
a mass
media campaign targeted
at women and promote the specially designed website www.hwgo.com which
will host content covering the very basics of Internet and special content that
is relevant for women in India, available both in Hindi and English. Women will
also be able to call a toll free helpline number 1800 41 999 77 to get answers for any queries that
they may have about the Internet.
The program will be supported by Intel, HUL and Axis Bank
who have committed to drive this initiative through the joint outreach efforts
including Internet training in their digital literacy efforts. Intel is also
launching a mobile app called “Easy Step” for women which would be available on
Android playstore.
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