· Collaboration with
Intel enhances Jaguar Land Rover’s research into future vehicle infotainment
· Jaguar Land Rover to
further strengthen its technology focus with new R&D centre in Portland,
Oregon
· The new centre has
been located to enhance collaboration on research and product development with
Intel and other leading IT businesses
Whitley,
UK – Jaguar Land Rover
will enhance its research and product development on future vehicle
infotainment technologies through a new collaboration with Intel and the
opening of a new Technology R&D centre in Portland, Oregon.
Jaguar Land Rover’s
new research facility on the West Coast will help lead the development of
future vehicle infotainment systems and will be responsible for collaborative
work with a number of technology partners. The location of the centre has been
chosen for its proximity to the technology industry hubs in Silicon Valley and
Seattle, where Jaguar Land Rover has been developing collaborative partnerships
with the world’s leading IT businesses and creative and technical talent.
Jaguar Land Rover and
Intel have already begun work on multiple levels across engineering, research
and marketing as Jaguar Land Rover progresses its ambitions to deliver the best
in-car infotainment experience. The close proximity of Jaguar Land Rover’s new
research facility to Intel Labs is enabling a collaborative relationship on
research projects. Multiple programs are underway to explore and develop
next-generation digital vehicle prototypes with in-vehicle cockpit experiences
that connect car, device and cloud. The insights gained from the research
programs along with alignment on engineering efforts will speed development on
new innovative in-vehicle experiences.
Dr Wolfgang Ziebart, Jaguar Land Rover
Engineering Director, said: “Our aim is to innovate and develop the ultimate
user experience for our customers and by taking a collaborative approach with
both technology start-ups and large organisations such as Intel, we will push
the boundaries of future infotainment technology.
“Working with Intel will help both
partners define and develop platforms and systems appropriate for premium
global brands like Jaguar and Land Rover. This will ultimately develop unique
and innovative technologies that will continue to drive the appeal of our
products. Our research and the partnerships we are developing in the US will
help us ensure our new products remain innovative and globally competitive.”
Elliot Garbus, vice president and
general manager, Automotive Solutions Division, Intel Corporation, said:
“Consumers expect their in-vehicle experiences to be an integrated part of
their digitally connected lifestyle; this requires enhanced levels of
connectivity and intelligence in the car. As part of our work with Jaguar
Land Rover, we are exploring innovative ways to inform, entertain and assist
drivers and passengers in a safe way; speeding development of unique
experiences from the car to the cloud. Our goal is to accelerate
opportunities for new types of in-vehicle services and applications in the
Internet of Things.”
Creating the new
technology centre in Portland and the collaborative partnerships it supports
will accelerate the creation of the next generation of in-car technologies,
features and software for future Jaguar and Land Rover models. The Portland
facility will be Jaguar Land Rover’s first dedicated software R&D operation
and will lead the optimisation for automotive applications of a range of new
advanced technologies that are currently being developed on the West Coast.
The new ‘Open Software
Technology Centre’ in Portland, which will open in 2014, will complement the
established Jaguar Land Rover infotainment team based at the company’s product
creation facility in Gaydon, UK. It will employ a team of around 30
infotainment specialists, including 16 highly experienced software engineers.
Facilities will include a multimedia creative suite, innovation spaces,
development laboratory and a six-bay vehicle workshop.
In the future, the
Portland technology centre will also complement the long-term research projects
that will be undertaken by the Jaguar Land Rover R&D team at the National
Automotive Innovation Campus (NAIC) at the University of Warwick when it opens
in 2016. These research projects include electrification, smart & connected
cars and Human Machine Interface.
No comments:
Post a Comment