With technology adoption
on a rise, the expectations of travellers have also increased manifolds. Thus a hotel’s technology offerings play an
important role for guests when they are booking an accommodation.
eRevMax, the leader in
hotel online distribution and channel management solutions, has unveiled an
infographic to assist property owners around the world to know about the latest
technology trends topping the charts this season.
One of the current
trends listed by eRevMax deals with device and entertainment autonomy. A
SmartBrief poll showed that 45% of hotel guests travel with two devices and 40%
with three or more. Thus, ensuring guests have electronics (adequate and
easy-to-reach plugs, bandwidth capabilities) and ergonomic support (seating and
surfaces) becomes essential for hotels.
Another important tip by
the hotel solutions provider is to leverage the billboard effect, defined as
the increase in offline bookings of a property when it is listed with an Online
Travel Agency (OTA). An experiment conducted by Cornell University observed
that one of the participant hotels experienced an impressive 14% increase in
direct bookings when it contracted with an OTA. Besides, Average Daily Rate
(ADR) increased by 1.5% during OTA listing of the same property.
Accordingly to the
infographic, 38% of the guests reported that Wi-Fi was the priority factor
while booking a hotel. Also, a whopping 85% of travellers said they wanted
access to free Wi-Fi in hotels. eRevMax suggests hoteliers to provide the
service for free to guests who enrol for their select programs, for starters. Such
services may be made exclusive for gold and platinum level members or
accessible in lobbies of full-service properties.
These are important
insights for property owners and serve as helpful reminder to get thinking
about what is important to guests who want to stay connected virtually.
To access the full
infographic, click Top 5 Trends in Hotel Technology
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