Thursday 14 November 2013

FUJIFILM INDIA LAUNCHES THE FUJIFILM X-A1

A compact and stylish FUJIFILM X entry-level interchangeable-lens camera with a large APS-C CMOS sensor and EXR Processor II
Fujifilm India has announced the launch of its fourth interchangeable lens camera, the Fujifilm X-A1. This is the latest addition to the X family which will broaden the appeal of the range to a wider audience; it is positioned as a step-up compact system camera and is aimed at users looking to buy into their first interchangeable lens system camera.

Mr. Rohit Pandit, EVP – Sales and Marketing, Fujifilm India says that with the launch of X-A1, we now have a formidable range of X system cameras,  XA1 is priced attractively  at Rs 44999/- , with this price point we aim to proliferate the X system cameras across the country &  give consumers an opportunity to capture high quality imagesfrom this device.

Main Features Summary

The X-A1 features an APS-C CMOS sensor and EXR Processor II offering high quality image capture. The 16M large APS-C CMOS sensor is for rich tonal expression and creates a beautiful “bokeh” effect, increased dynamic range and support for a maximum 25600 ISO.

It is in line with Fujifilm’s strong X design and for the first time, Fujifilm has introduced a more varied range of colours to the mix. It is designed to enable one-handed operation with intuitive and quick selection of functions for casual shooting. All the operation buttons and dials are positioned on the right side of the camera’s rear panel in pursuit. And, the movie button enables you to instant switch to movie recording even while shooting still images.

With a tilt-able high-definition LCD monitor, built-in flash and Wi-Fi®* link to transfer photos to smartphones, the FUJIFILM X-A1 has all the features that the consumers will be looking for when venturing into compact system cameras for the first time.

Features Note:

1.      Large 16.3 megapixel APS-C CMOS sensor to capture the true vibrancy of colours and incredible detail

2.      Fast response times with Fujifilm’s EXR Processor II – The EXR Processor II offers quick responses with its start-up time of 0.5 seconds**, shutter time lag of 0.05 seconds and a maximum burst speed of 5.6 frames per second (max. 30 frames***), you will not be disappointed.

3.      Designed to enable you to adjust your settings quickly and easily – All of the adjustable buttons and dials are positioned on the right-hand side of the camera’s rear LCD panel in pursuit of optimum operability and ease-of-use.

4.      The X-A1′s ultra-compact and lightweight body – At just 330 grams*4 , the FUJIFILM X-A1 is lightweight compared to many interchangeable lens system cameras.

5.      With the feel of FUJIFILM X, the FUJIFILM X-A1 is available in three colours: Black, Blue and Red.

6.      Super Intelligent Flash technology – The high-precision built-in flash uses Fujifilm’s Super Intelligent Flash technology to regulate the amount of light it fires depending on the scene.

7.      Wireless image transfer allowing you to instantly transfer high quality images to a mobile device or computer – The camera has a built-in wireless image transfer function that uses the dedicated “FUJIFILM Camera App”, available as a free download.

8.      Get creative with your photography by employing popular special effects in-camera -With eight Advanced Filters, users can add special effects pre-image capture: namely Toy Camera, Miniature, Pop Colour, High Key, Low Key, Dynamic Tone, Soft Focus and Partial Colour (Red/Orange/Yellow/Green/Blue/Purple). The camera also offers a Multiple Exposure mode which allows you to superimpose a second exposure onto the first exposure for a truly creative touch.

9.      Film Simulation mode features five different effects that emulate the looks that used to be captured by different photographic films: i.e. PROVIA (standard) for natural colour reproduction, Velvia (vivid) for saturated tones, ASTIA (soft) for soft graduation, Monochrome and Sepia.

10.  Full HD video recording – The FUJIFILM X-A1 records Full HD video (1920×1080) at 30 frames per second.



The Fujifilm X-A1 comes in a kit with XC 16-50mm lens at a price of Rs. 44,999/-

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