Milkha Singh to add Jazba, Junoon & Josh to Emami’s
ZANDU KESARI JIVAN
India’s leading FMCG major, Emami Limited, has roped in the living legend and world renowned athlete, Padma Shri Milkha Singh to endorse Zandu Kesari Jivan, a premium health supplement that consumers swear by.
This is the first ever association of the “Flying Sikh” with a health brand who is still standing tall and raring to go at the age of 84. Emami made this choice for a definite resonation between Milkha Singh’s fitness and endurance, more widely celebrated with his recently released inspirational biopic ‘Bhaag Milkha Bhaag’ and the health benefits imparted from Zandu Kesari Jivan. Zandu Kesari Jivan is a premium product positioned as a ‘saffron enriched revitaliser’ that promotes health, youthful vigour & energy through its unique composition of herbs coupled with benefits of Kesar.
Zandu Kesari Jivan helps its consumers to overcome age-related slow down through the product’s revitalizing properties.
No comments:
Post a Comment